If you're trying to build a company brand on LinkedIn, don't spend too much time focusing on building a company LinkedIn page. Yes, you read right! Listen in to find out how a company brand can win on LinkedIn.
What's this episode about?
LinkedIn is one of the world's top social platforms for professional networking. Companies invest a lot of marketing resources to develop content for its company LinkedIn page, as part of its brand-building and lead generation strategy...with most not seeing the kind of engagement they'd expected.
Why? Well, our guest, Luan Wise, is here to tell us what marketers need to do, instead, to build their company brand and grow leads, on LinkedIn. (Hint: it is not by focusing on the company LinkedIn page). And, you guessed it, it involves internal marketing.
So, listen in to another 'marketing conversation flip (from external to internal)', where we'll dive into how a company can win on LinkedIn.
About our guest:
Luan Wise is marketer, trainer and author. I invite you to follow her on LinkedIn; and to check out her website at https://www.luanwise.co.uk , where you can also subscribe to her newsletter, to keep up with the latest trends in social media, and what she's currently working on.
Additional resources from this episode:
Download this great one-pager, by Luan, which shares "15 Status Update Ideas for LinkedIn".
https://www.dropbox.com/s/f59b65a5exu8ktf/LW%20Status%20update%20download.pdf?dl=0
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Thanks for listening!
Kerry-Ann