The Internal Marketing Podcast

#4: Building Brands with Employee Social Media Advocacy (with James Robert Lay)

Episode Summary

Because people trust and want to connect with other people, company brands need to engage and empower their employees as advocates in the digital space. This episode dives into how brands can get started and grow with employee social media advocacy.

Episode Notes

Content marketing in the social/digital space isn't new; but, who distributes that content will impact its success.

People want to connect with people, not 'faceless' brands. Connection builds trust. So how can a brand drive deeper connections and growth? By leveraging its people (its employees), through an employee social media advocacy group.

In this episode, we'll be 'flipping' the marketing conversation from external to internal with the James Robert Lay, who'll breakdown why companies need to incorporate employee social media advocacy into their digital marketing.

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About James Robert Lay

James Robert Lay is one of the world’s leading digital marketing authors, speakers, and advisors for financial brands. He is the author of the bestselling book, "Banking on Digital Growth". He is also the founder and CEO of the Digital Growth Institute. (

James Robert has been named one of the Financial Brand's "Top Global Financial Services Influencers to Follow," a CUNA "Credit Union Rock Star," and a CU Times "Under 40 Trailblazer."