In employee advocacy, when it comes to creating content on social media, most employees get cold feet. Camille Trent shares some practical ways that companies can empower their employees to either get started or to 'up' their content creation game.
For brands that are serious about encouraging employees to build both the company brand and the employees’ personal brands, through employee advocacy; marketers need to empower employees to get started and gain momentum, with generating and sharing content.
At the heart of employee advocacy is employees’ ability to develop and share valued-added content with their network. That is where most employees shy away.
In this episode, Camille Trent, Head of Content at Dooly (and one of my content marketing faves on LinkedIn) will share tips taken from her own personal experience about how employees can:
1. Get started in creating content...it isn't as hard as you think; and
2. Improve their ability to create valuable content on social media.
ABOUT CAMILLE
Camille Trent is the head of content at Dooly (Dooly.ai), where she helps revenue teams close more deals, faster. When she's not writing and planning content, she's hanging out with her pup and two favorite redheads. Or she's trying to coach the Portland Trail Blazers to victory from her couch.
Follow Camille on LinkedIn - http://linkedin.com/in/camillehansentrent
ABOUT WORKSHOP (Season 2 Sponsor)
Workshop is an internal marketing platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, Sharepoint, and Microsoft Teams).
Head on over to useworkshop.com/marketing to learn more and download their complete guide to building an employee advocacy program.
Thank you for tuning in to Episode 2 of Season 2. Do share this podcast with anyone who'll find it valuable.
The next episode will be released on November 12, 2021.