The Internal Marketing Podcast

Episode #23 - How to Help Employees Build their Personal Brands (with Jarrett Thomas)

Episode Summary

Employees with great personal brands online, help to increase brand awareness, demand gen and lead gen, in a way that a lot of company brands couldn't pay for. Jarrett Thomas, senior account manager @ Hootsuite, will share how companies can help their employees to build their personal brands online.

Episode Notes

In this episode, we'll be covering:

• How companies can grow brand and leads, when their employees have strong personal brands, online;
• How employees can grow professionally and personally, when they build their personal brands on social media/online; and
• The steps companies can take to help their employees build their personal brands, and how to mitigate any pitfalls.

Thanks for listening!

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ABOUT JARRETT THOMAS

Jarrett Thomas has over 10 years of digital sales experience, which includes selling Display Ads, Programmatic, Social Listening, SEO, and SaaS, was a VP of sales at the agency and recently served as a strategic account manager at Hootsuite. With the help of personal branding, he was not just able to close US$2M in sales but also interviewed Chris Walker, Dave Gerhardt and other such industry leaders on his podcasts 'Rankable' and 'More than a Title'. Follow and connect with him on LinkedIn (via https://www.linkedin.com/in/jarrettthomas1/). Check out his current podcast, "More than a Title Podcast" on YouTube (via https://www.youtube.com/channel/UC0d23q6O8d8D4gOrrwLMNJQ).

ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)

Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn (linkedin.com/in/kerryastimpson).

ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 3 Sponsor)

Workshop is an internal marketing and employee communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their newsletter at happymondayclub.com .