The Internal Marketing Podcast

Episode #32 - How to Build A Winning Company Page on LinkedIn (with Michelle J Raymond)

Episode Summary

As the top B2B social media community, your company needs to have a presence on LinkedIn; and a company page is a great way to start and build a strong presence there. But what does it take to build a great company page? Michelle J. Raymond, LinkedIn B2B Strategist and Founder of Good Trading Co, breaks it down for us.

Episode Notes

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening!


ABOUT MICHELLE J. RAYMOND (Founder & LinkedIn B2B Strategist - Good Trading Co.)

Michelle J Raymond is the Founder and LinkedIn B2B Strategist and Corporate Trainer at Good Trading Co. Michelle is a globally recognised LinkedIn Pages expert, co-authoring the world’s first book on the topic, the international best-seller ‘Business Gold’. This was followed up by co-authoring “The LinkedIn Branding Book” to assist people to grow their personal and business brand on LinkedIn. 

Michelle’s commitment to, and knowledge of, LinkedIn for Business is recognised by the LinkedIn Pages team, becoming an appointed member of the LinkedIn Small Business Advisory Council for LinkedIn Pages.  

Host of the ‘LinkedIn for B2B Growth’ podcast and co-host of ‘The LinkedIn Branding Show’ podcast. Michelle also runs a successful YouTube channel ‘Good Trading Co – LinkedIn Company Page Experts.’

Her mission is “Do good business with good people.”

Follow Michelle on LinkedIn:

Good Trading Co Website and Resources:


ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)

Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn.


ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 3 Sponsor)

Workshop is an internal marketing and employee communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.