This is another great 'case story' about a company that's doing internal marketing to its employees right. Looking for inspiration for some great internal marketing ideas for your company? Hudl's senior manager of corp. comm, Haleigh Brouilette, shares how Hudl is doing it.
The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening!
ABOUT HALEIGH BROUILETTE
Haleigh Brouillette (she/her) is the Sr. Manager, Corporate Communications at Hudl. She graduated with her bachelor’s degree from the University of Nebraska-Lincoln in 2012. Her professional career brought her to Hudl in 2014 where she grew from a role in customer support to her current communications role. An Elkhorn, Neb. native, she now lives in Lincoln, Neb. with her husband, dog and young kids. You can connect with Haleigh on LinkedIn, via the link below.
https://www.linkedin.com/in/haleigh-brouillette-4527252a/
Hudl is a pioneer in performance analysis technology, now helping more than 200K teams in 40+ global sports prepare for and stay ahead of the competition. It's a provider of sports performance analysis software intended to study and improve athlete performance through insights with video and data. The company offers a complete suite of products and services including online tools, mobile and desktop applications, smart cameras, analytics and professional consultation to global sports teams at every level from grassroots to professional organizations, delivering better ways for coaches and athletes to prepare and stay ahead of the competition.
ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)
Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn.
ABOUT WORKSHOP (The Internal Marketing Podcast's Season 3 Sponsor)
Workshop is an internal marketing and employee communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.