Creating content, using video, is a unique way to build a stand-out personal brand. Why? Because video is the fastest growing form of content that audiences like to consume. For employees who want to build great personal brands, sharing valuable content with video is the way go, and Juma Bannister, Co-founder of Trinidad and Tobago-based Relate Studios, tells us how employees can get started and how the company brand can benefit.
Creating content, using video, is a unique way to build a stand-out personal brand. Why? Because video is the fastest growing form of content that audiences like to consume. For employees who want to build great personal brands, sharing valuable content with video is the way go, and Juma Bannister, Co-founder of Trinidad and Tobago-based Relate Studios, tells us how employees can get started and how the company brand can benefit.
The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the company brand and drive growth, by engaging and empowering its employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening!
ABOUT JUMA BANNISTER
Based in Trinidad and Tobago, Juma is the co-founder and executive creative director of Relate Studios ( https://relatestudios.com/ ), a strategic marketing and production company.
He's been working in creative industries for over 21 years in print, graphic design, advertising, website design, photography and in recent years video creation and content strategy. Juma has also created more than 400 videos and hosted over 70 episodes his live show; The Useful Content Creation show.
You can follow Juma on LinkedIn ( https://www.linkedin.com/in/jumabannister/?originalSubdomain=tt ).
ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)
Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn.
ABOUT WORKSHOP (The Internal Marketing Podcast's Season 4 Sponsor)
Workshop is an internal communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.