The Internal Marketing Podcast

Episode #9 - Engaging Employees, in Times of Crisis (with Basil Jarrett)

Episode Summary

Brands need to be more concerned about the impact of crises on their employees, than they are concerned about their customers. Employee engagement is critical to how companies survive and thrive, during crises. CEO and Crisis Communications Strategist, Major Basil Jarrett, will be sharing about why that's so important and how to get started.

Episode Notes

It's employees that help to 'keep the ship afloat', during times of crisis. If it's one thing that the COVID-19 pandemic has taught us, is that company brands need their people. 

How companies engage employees in tough times, can make all the difference between how a company survives and thrives. 

In this episode, we'll be "flipping the marketing conversion from external to internal" with Major Basil Jarrett, who's a Crisis Communications Strategist and the CEO of Artemis Consulting (a communications consultancy).

We'll be covering:

  1. Why engaging employees, during times of crisis is so crucial to business success; and
  2. How companies can get started.

Artemis Consulting is a communications consultancy that also specializes in crisis communications. Major Basil Jarrett is happy to continue this conversation, and can be easily found on LinkedIn, via the following URL:

https://jm.linkedin.com/in/basiljarrett

Thank you for listening and I invite you to subscribe to this podcast, and share it with your colleagues.